Design 101: Define

In the second installment of our Design 101 series, we delve into the define stage of the double diamond framework. Host Sydney Johnson sits down with Kristofer Kelly-Frere, Creative Lead at J5 Design, to explore the intricacies of problem definition and user persona creation. They discuss Kristofer's journey into service design and his experiences in the field. They share anecdotes highlighting the importance of the define phase in design projects and offer insights into synthesizing research findings. The conversation navigates the role of user personas in shaping design direction and addresses common challenges in crafting problem statements. Kristofer shares strategies for ensuring problem statements guide the ideation process effectively.

 

Topics discussed in this episode. 

• Double Diamond
• Dancing with Discomfort: Navigating Emotional Dynamics in Design
• Gender-Based Analysis Plus 

 

In the spirit of our journey to promote reconciliation, we would like to honour the truth of our shared history and acknowledge Treaty 7 territory and the traditional lands of the Blackfoot Confederacy, that includes the Kainai, Siksika, and Piikani First Nations. We acknowledge the traditional lands of the Tsuut’ina First Nation, and the Stoney Nakoda, including the Chiniki, Bearspaw, and Wesley First Nations. We would also like to recognize the Métis people, and the Inuit people who have made their home here in Mohk’insstsis, also known as Calgary.